Requirements
To develop a stylish brand and search engine optimised web site that was in-keeping with a 5 star boutique guest house which falls into the “Common Standards for Guest Accommodation,” the harmonised standards agreed between the AA, RAC, VisitWales, VisitScotland and VisitBritain.
Design
The design and planning involved pre-start market and keyword research, forming of strategic partnerships and development of business plan.
Collaboration and support provided by Business Consultants Nicholas Marketing.
- Research:
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- Target customer and aspiration.
- Competitors in the marketplace and on-line markets.
- Keywords and phrases that were relevant to the business and most likely to be used as queries by search engine visitors.
- Grant and finance sourcing.
- Plan:
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- Define objectives and key strategies.
- Funding, project costing and developments.
- Marketing and communicating the vision.
- Financial information.
Develop
The process involved the development of brand, colour palette and wireframe concepts which were further developed into final chosen pieces.
The elements were then integrated across all identity materials, literature and signage with researched keywords forming the basis for the web sites content, architecture and linkage strategy.
- Development:
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- Brand, photography and colour palettes.
- Identity across all marketing materials.
- Web site architecture and content based on keyword research.
- Flash multi-media animation.
- Linkage strategy.
Promote
This involved the set up of statistic accounts, integration into web site and provides the customer with detailed reporting of their site in real time.
A 6 months promotion package was choosen for the initial launch which includes XML site map creation and submission to Google, Yahoo and MSN. This helps raise the visibility of every page and is backed up with on-going submissions to high profile sites.
Analysis and updates are carried out to fine tune and raise on-line visibility.
- Promotion:
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- Web site statistics and user accounts.
- 6 months web site promotion.
- Open directory submission and link building.
- XML site map creation and submission.
If you would like Twist Systems to Design Develop or Promote your next project then get in touch, we're nice people to work with.
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Twist Systems Limited: A UK company registered in England & Wales No. 5825181.
Client testimonial
Twist Systems were recommended to us by Dai Nicholas who had been advising us on the setting up of our small Guest House business. We were, and still are, novices in the field of marketing and totally computer illiterate so when we commissioned Twist systems to design our web site and promotional literature we were very much reliant on their expertise.
Whilst we didn't have any experience in marketing we know what we like and the nice thing about Twist Systems is that they didn't attempt to impose their ideas/tastes on us.
The whole process of web and logo design was iterative. From the germ of an idea, they developed and evolved it, came back to us with options which took the project in a number of directions until we'd reached a point where, as clients, we were happy with the end result.
We found them patient (they had to be the number of times we changed our minds), personable, understanding, innovative and creative in their thinking and totally capable of producing a quality end product.
John and Lesley Evans
3 Pen Cei Guest House
