Requirements
To design and develop a successful bed and breakfast brand and search engine friendly web site to convey quality and style for a rural and countryside retreat in one of Wales’s spectacular rural locations with panoramic views.
Design
The design and planning involved pre-start market and keyword research and development of business plan.
Collaboration provided by Business Consultants Nicholas Marketing.
- Research:
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- Target customer and aspiration.
- Competitors in the marketplace and on-line markets.
- Keywords and phrases that were relevant to the business and most likely to be used as queries by search engine visitors.
- Grant and finance sourcing.
- Plan:
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- Define objectives and key strategies.
- Funding, project costing and developments.
- Marketing and communicating the vision.
Develop
Development of identity, branding and colour palette which were developed into final chosen pieces.
The elements were then integrated across all identity materials such as business staionery, leaflets and invoices with our keyword analysis highlighting and forming the basis for the web sites content, architecture and linkage strategy.
Castell Y Graig featured on Wales in Style. Handpicked for quality, Wales in Style is an independently selected guide to some of the finest places to stay, eat and visit in Wales.
- Development:
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- Logo and brand creation, photography and colour palettes.
- Identity across all marketing materials and business stationery.
- Web site architecture and content based on keyword research.
- Linkage strategy.
Promote
A 6 months promotion package was choosen for the initial launch which includes XML site map creation and submission to Google, Yahoo and MSN. This helps raise the visibility of every page and is backed up with on-going submissions to high profile sites.
The site continues to hold first page positioning within major search engines.
- Promotion:
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- 6 months web site promotion.
- Open directory submission and link building.
- XML site map creation and submission.
If you would like Twist Systems to Design Develop or Promote your next project then get in touch, we're nice people to work with.
- Our latest case studies:
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Twist Systems Limited: A UK company registered in England & Wales No. 5825181.
Client testimonial
Thank you for all the wonderful work you have done for us during the setting up period of our business.
Just over a year ago it was suggested that we needed a quality web site to promote a quality product. Style, Great Design and Simple Navigation were the key elements. You created this and more, I would highly recommend you to anyone in business.
The on-going advice, planning and time you have dedicated has helped to make our business the success it is today.
We all wish you all the very best in the future at Twist Systems.
Best Regard,
Sian and Allan James
Castell Y Graig Bed and Breakfast
